The Goygol Wine Plant became the first partner of Mastercard's "Priceless" experience in Azerbaijan.

On September 28, Mastercard, one of the world’s leading payment technology companies, held the first presentation of the Priceless program in Azerbaijan, offering unique experiences. The Goygol Wine Plant became the first partner of the "Priceless" Experience in the country. The goal of the program is to offer customers not only financial services but also unforgettable moments. The "Priceless" regularly provides Mastercard holders with access to special events and exclusive experiences that enrich their daily lives.

This collaboration highlights the value of Azerbaijan's multicultural past, as well as the historical heritage of the city of Goygol, formerly known as “Helenendorf,” founded by Germans from Swabia, and the 160-year-old winemaking traditions of Goygol. The prestigious event began with a visit to the ancient streets of Goygol and the Church of St. John.

The journey continued at the Goygol Wine Plant, founded by the Forer brothers in 1860, one of the most significant wine producers in Azerbaijan. Guests visited vineyards covering 518 hectares with 13 grape varieties, as well as old wine and cognac cellars, accompanied by Italian wine experts. Guests were informed about the production process through a winemakers' presentation, and an exclusive tasting of rich wines and cognacs was organized.

The Goygol Winery became the perfect place for a priceless experience dedicated to tradition and innovation, with a rich history and exquisite craftsmanship.

Representatives of Mastercard Azerbaijan and Turkey, as well as local banks and well-known public figures, took part in the exclusive event dedicated to the history and rich heritage of Goygol and its world-renowned winemaking industry.

Following the official part of the event, guests enjoyed a magnificent dinner organized in the vineyards, accompanied by live music.

Mastercard continues to celebrate the power of community, heritage, and shared experiences by bringing priceless moments to Azerbaijan.